In the local newspaper;

Business stakes out space on new office concept

 

BY ABBEY ROY • Advocate Reporter • July 30, 2009 

NEWARK -- Gary Krinn has thrust himself to the cusp of what he hopes will be the next wave of cutting-edge business practice to sweep across Licking County.

He has done his research, found the right location and invested time and resources.

Now he is waiting for the tide to come in.

"Basically, it's trying to think outside the box," said the owner of Buckeye Co-Works, a business developed on the premise of "coworking," or sharing a workspace.

The relatively new concept of coworking has spawned four locations in Columbus, and the Buckeye Co-Works is a first for Licking County, Krinn said. The Buckeye Avenue facility consists of two private offices, a conference room, a large meeting room and a shared work area designed to be used by any business person or organization in need of a place to conduct business.

"This provides a way for those people to not meet people at their dining room or have to clean their living room every time (a client is) coming over," said Krinn, who co-owns Buckeye Co-Works with his wife, Karen Krinn.

There is no standard set of qualifications for a coworker: a work-at-home parent with an Internet business who is in need of a space to meet a client; a business owner with a home office looking for a quiet place to conduct a conference call; a company looking for a place to host a meeting.

Gary Krinn has had a few inquiries about the space, he said, but his only regular client since opening in July has been business owner Tiffany Odutoye.

She owns and operates Virtual Partner LLC, out of her Granville home and heard about Buckeye Co-Works through a coworking location in Columbus. She was quick to make use of the space, she said, and now frequents the business a couple of times a week, laptop in tow.

"For me, living in Licking County, if I want to grow my business I need to interact with people," said the virtual assistance, business management and social networking specialist, who is quick to point out the link between coworking and the increasingly common use of social media in business.

"This is the age of getting out of the box," Odutoye said.

In addition to spending time at Buckeye Co-Works to conduct business, Odutoye leads social networking classes there each week, with topics including personal branding and Twitter.

She has seen coworking operations similar to the Krinns' explode in popularity in Columbus, she said, and has faith in his decision to turn the building into a coworking space.

Even Odutoye admits she has no way of predicting whether coworking will catch on locally.

"(In) Licking County, it'll be interesting to see how it develops," she said.

Gary Krinn maintains that the venture is relatively low-risk: The building occupied by Buckeye Co-Works also houses the Krinns' other business, Signs Now, which they've owned since 1989.

The decision to designate a portion of the building to coworking was essentially an attempt to find a use for an otherwise vacant space, he said, and it required little more than a bit of paint and furniture.

"The space was here before; the space is going to be here whether it makes do or not," he said.

Still, he has high hopes for the facility and the opportunities it could have for business owners across the county, he said.

All that remains, then, is for the tide to roll in.



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